30 August 2022
Posted by: a
Graphic Designing for the Graphic Designer
We know. Confusing right?
How can there be anything good about more graphic design services in the market, when you’re trying to run your own design business?
But hear us out - because there is something good. Something great, even.
And it is going to put more pennies in your pocket.
But first, let’s take it back a notch.
In today’s world, graphic design is SO important. It’s the primary method of communication between a business, and their potential customers. Visual information is arguably more important than any other form of content. It provides 94% of first impressions when it comes to business branding, and is remembered by potential customers days after written content is long forgotten. Not to mention that the global graphic design market is worth around $41.8 billion, with consistent growth happening every year.
That’s one big old pie. And if you’re running your business as a one-man-band, then you could be passing up a second helping (or a third, or a fourth!).
Having a small business that is running over capacity, turning away potential clients, or being booked out for months, might seem frustrating. After all, many of us want to be our own boss primarily so we can be more flexible and have a better work/life balance.
But, having your inbox overflowing is actually a good problem to have. Especially when you’re a graphic designer, because it means your business is ready to level up. And with trade graphic design services, you’re able to expand, without the large overheads that come from hiring new staff.
Trade design services allow you to pay for the support your business needs, as your business needs it. Meaning you don’t have to wait until you’re absolutely flooded with work, before you get an extra pair of hands onboard.
But how will you know outsourced work will be as good as your own?
We hear you.
Ensuring your clients are receiving quality work, when you’re not doing that work yourself, can seem an impossible task. Businesses that sell creative talent often come up against this barrier to growth. But if you put in the time and effort to shop around, and find a trade design service provider that will get to know you, your design style, and your business, then it becomes much easier to loosen the reins and share the load.
Organic, steady business growth with the quality, but without the overheads? #yesplease
If you’re an IBS customer, you can access our graphic design service by selecting ‘new design’ in any product. Otherwise, shoot us an email to info@ibscards.com.au and we will happily help you out.